Guildford Site Development Appraisal Essay Example | Topics and Well Written Essays - 2000 words

Guildford Site Development Appraisal - Essay Example Considering that the scheme is not fully pre-let, a higher rent is obtainable so long as it remains competitive. Under this scheme, the difference between the Developer’s fee and the minimum rent going to the fund is split between them at share percentage agreed early on. If the two parties opted for tranches of rent, then computation would proceed as in the following section. The use of mortgages is widely used in the industry for long-term funding. What the developer can offer as security is the first constructed building. Mortgages serve as a source for capital for the next phase construction and can also be used to pay accrued interests. A forward sale is when a party agrees to purchase part or the whole of the development after it is completed. Payment occurs at an agreed scheme but a part of it is usually paid beforehand. The money from the sale can serve as the capital for the succeeding phases of the development. The Local Authority may have the necessary funds to build the proposed development. This may work for the developer as he no longer needs to expose himself to risks of interest rates and pressure from repayment schedule. However, it is highly unlikely that the Local Authority would concentrate such a larger amount of their budget to the venture. Profit erosion with priority yield is a convenient way to finance the development project. However, the developer should determine whether he will avail of short-term, long-term or a combination. With the right choice, he may even realize a profit from the payments. Construction mortgages are offered by a variety of various institutions. Availing of one especially in financing construction projects is widely practiced. It falls upon the developer to find the bank with the least interest rate and flexible repayment schedule appropriate for the development. However, some developers have established such a good reputation that they obtain certain perks.

Cadbury conflict Essay Example for Free

Cadbury conflict Essay Businesses can come across many conflicts between stakeholders, which are the people that are impacted by the business. Cadbury, the chocolate producer, has started an organization, worth  £9 million pounds, to put sports equipment in school across the UK. Customers would need to save tokens from chocolate bars and give them to the schools. To get the first equipment, 750 tokens are needed. While to allow the school to obtain a variety of different equipment, it needed 2000 tokens. For schools who can’t afford these new equipment, this idea was very appealing. Cadbury’s ‘Get Active Campaign’ was sponsored with deals from Cadbury and the government by top sports stars such as boxer Audley Harrison and runner Paula Radcliffe. However the company and the government were blamed for increasing the rate and the chances of obesity in young people, because they would eat more chocolate through this scheme. Some stakeholders that are affected by this scheme would be the customers, the competition, the workers, the government, and the shareholders. The customers would be affected by this scheme because they increase the problems of obesity in young people, by eating the Cadburys chocolate in order to receive sports equipment. Cadbury would become more popular and common and after people have tried their chocolate through this scheme, it would encourage them to go buy more, which increases the profit for Cadbury. This would also lead to a stiffer competition between other chocolate and food producing companies. This scheme would be known as a fast effective way of advertising Cadburys chocolate. The workers would also be affected because they would be demotivated and therefore are unlikely to produce good quality products or deliver good customers services. Also, through the scheme, Cadbury would spend  £9 million, and therefore, during the process of trying to sell more chocolate and earn more money, their workers would earn a lower salary. The government would be affected because they would be criticized for encouraging children to eat more chocolate. The shareholders are affected because they would receive a lower profit if the profit margin is dropping. The businesses responsibility would be to provide for the population and to fulfil their wants and needs. In this case, Cadbury is providing for both its customers, and the school. It’s responsibility is to also provide jobs for the society. These people make money to support themselves and their families, pay taxes and use their wages to buy goods and services. The businesses responsibility towards competitors would be to be honest in their business practice. The businesses duty towards its workers would be creating a safe work environment, to pay workers of a business a minimum hourly wage, and to pay each worker money owed from working per paid period, including overtime, sick leave, and vacation wages. It is also the responsibility of the business to train workers in safe procedures to minimize the risk of injury. Also it is a business duty to create a working climate that fosters respect and fair treatment of every worker regardless of age, gender, race etc. The businesses responsibility towards the government is to pay taxes, follow environmental regulations (they need to limit the number of pollutants they expel), to maintain law and order etc. Finally, the businesses responsibility towards the shareholders is to build and maintain generosity in the eye of society, to provide goods and services, and to earn a profit and bring money to the company and the investors. Conflicts that might exist between stakeholders would be between society and the company and government. Even though the government supports Cadbury’s ‘’Get Active Campaign†, the general public is speaking that the only candy company is using the concept of being active to lure children to purchase more chocolates. It would also increase the number of calories the children take in (1.2 million) since to receive only one piece of sports equipment (e.g a volleyball set), children must collect $2000. Thus, leading to obesity at a young age. Another conflict that might result is between customers and the company. The customers buying the chocolate might realize that the campaign is just a scheme created to sell more chocolate, yet neglects the importance of healthy exercise. Some solutions to the conflicts that the businesses faces would be that Cadbury should cancel the concept of accumulating chocolate tokens. It is the responsibility of companies to encourage customers to live a fit  lifestyle, not a plan to sell more chocolate. In order to solve the conflict, Cadbury should cancel and donate the sports equipment to financially struggling schools as an act of charity. Public relations firms specialize in dealing with negative publicity. There are many ways to solve problems between different stakeholders. Each business stakeholders have their own business objective. They usually have different opinions and have to disagree about some decisions. Finding a solution can satisfy both the conflicting stakeholders.

ETHNICITY IN TODAY?S SPORTS :: essays research papers

Armstrong, K. L. (2000). African-American Students’ Responses to Race as a Source Cue in Persuasive Sport Communications. Journal of Sports Management, 14, 208-227.   Ã‚  Ã‚  Ã‚  Ã‚   It is important to think about all of the campaigning, advertising, and announcing that goes into sport communication. The article explains how when dealing with sports communication they always relate back to race. The study was to examine students and try to figure the response one might receive from the students from the role that was being portrayed. When the results came in they showed that African Americans held race at a higher value when dealing with the sports communication process. Armstrong, K. L. (2000) race and sport consumption motivations: A preliminary investigation of a black consumers’ sport motivation scale. Journal of Sport Management.   Ã‚  Ã‚  Ã‚  Ã‚  In this article sports consumption is explained. In this article Armstrong gives rise to the question, why do different races eat up the sports world in different ways and fashions? The article suggests that African Americans consume the sports world based on previous hardships. The article also suggests that Caucasian people eat up the sports world for the excitement of the game. The article also spoke a little about the differences between men and women and how their motivation toward sports are similar in some Ethnicity in today’s sports 3 aspects. The fact that women are raised to be â€Å"girly† and men are raised to be â€Å"manly† makes their eagerness and motivation different. Davis, H. & Stacia, L. (2001). Career maturity and the Black college student-athlete. The Sicence & Engineering Journal, 63, pgs.   Ã‚  Ã‚  Ã‚  Ã‚  This article studied the differences between black student-athletes, white student-athletes, and non student-athletes. . There is now talk of placing athletes in a comprehensive career planning intervention program before entering college to help with their career planning skills. The reason for implementing this program is due to the percentages that came from the study done. The study showed that a higher percentage of African American student athletes chose majors that had little or nothing to do with their chosen career path. The study also showed that more often than not African Americans had dreams of pro sport careers. The outcome of the study was the exact opposite when dealing with white student athletes. Most white student athletes chose majors that reflected their chosen career path and a low percentage had dreams of a pro sports career. Goldsmith, P.A.

My Plans After High School Essay

After receiving my high school diploma, I would like to purse a career in the medical profession specifically; I would like to become a Registered Nurse. A nurse is a profession that provides care for sick, the injured and other people in the need of medical assistance. Nurses also work in healthy insurance companies, research institutions and pharmaceutical (medicinal drug) companies. According to Segovia Bain â€Å"nurses record patient medical histories and medications, operate medical machinery and help with follow up care and rehabilitation (World Book Student). This career path interests me because of the educational training requirements, working conditions, earning potential and future employment opportunities. Nursing began as practice reserved for men. The first nursing school was established in India in about, 250 B.C., but it wasn’t until the 1800’s nursing education was primarily received from hospital than colleges. In this time, now student mostly dustings and doing dishes. They worked 10 to 12 hour shifts. Later, responsibilities like sterilization of the equipment, and like cleaning rooms or needles. By the time World War II started , nurses were removed from the hospital, to bedside by wounded soldiers. In the 1980, started a need for travel-nursing agencies has started, which made numerous job positions. â€Å"Registered nurses is expected growth, more by the year 2014† (What comes to mind when you think of nurses?) Registered Nurses mostly have an associate degree. The curriculum for this degree includes, commutation, and organizational skill to coordinate, supervise, and manage or train other to accomplish goal. Registered nurse’s jobs duties also include developing day-to-day nursing care plan for both in the hospital and for care. â€Å"Employees in these occupations unusually need one or two years of training involving both on the job experience and in formal training with experienced workers â€Å" (On*net). Most nurse work in hospital and home health care. Nurses spend a lot of time walking, standing and bending. It’s possible for them to get a injury, like back injuries. They also like, moving patients a lot. Nurses are mostly likely to work 24 hours shifts. They work on nights, weekends and holidays. â€Å"Nurses   who work in offices , school, and other places that do not provide 24-hour shifts care are more likely to work regular business hs†. (Working environment). The Salary range for registered nurses is between 58,000 to 66,000 a year. The average amount for a registered is 64,000. This median range is about half of what the workers in this occupation earned while more than the amount and of the half. Registered nurses, have good benefits such as flexible work schedules, childcare, educational benefits and nurse’s bonuses. Because patients in hospitals and nursing care facilities need round-the-clock care, nurses in these settings usually covering all 24 hours. â€Å"They may work nights, weekends and holidays. They may also be on call, so that means you have available on short notice.† (Earnings and Wages†). ly The employment of registered nurse is expected to grow 26 %, from 2010-2020 faster than the average for all occupational growth will increased because of things like advancement of technology or aging baby boomer population. The growth rate is faster in traditional hospitals. Job opportunities for registered nurses are excellent. Registered nurses are needed of family friendly work schedules. â€Å"Generally registered nurses with at least a bachelor’s degree in nursing (BSN) will have better job aspect than those without One†. (Job outlook) You will need many skills to be a house such as excellent people skills, good communication, even dealing with emotionally charged situations You also need the ability to answer questions and offer advice. This profession is based solely, on the drive to learn new things. â€Å"The definition of a nurse: to go above and beyond the call of duty, the heart and soul of caring, a unique soul who will pass thru your life for a minute and impact it for an eternity. A individual whom you may feet for only a 12 hour period, but who will put you and yours above theirs.† (McKenna). Nursing seems like a very fun, creative and fast paced profession that would be very fulfilling to work in. â€Å"Earrings and wages† Occupational outlook handbook 2012-13 edition U.S bureau of labor statistics 19 Jan. 2008. Web 14 Feb 2013 . â€Å"Job outlook† Occupational outlook handbook 2012-13 edition U.S bureau of labor statistics 9 Jan. 2008 Web. 18 Feb. 2013 . McKenna Brian â€Å"The top 15 Quotes about nurses† College Finder Web 18 Feb. 2013 â€Å"Registered Nurses† † Occupational outlook handbook 2012-13 edition U.S bureau of labor stastics , !9 Jan. 2008 Web 4 Feb. 2013 . Segovia-Balin, Rossana â€Å"Nursing† World Book Student , 2013 Web. 23 Jan 2013 â€Å"What Comes to mind when you think of nurses?† Travel Now Nurses . 28 Jan 2013 â€Å"Working Enivornment â€Å"† Occupational outlook handbook 2012-13 edition U.S bureau of labor statistics , 9 Jan. 2008 Web 7 Feb. 2013. .

Distributive vs Integrative Bargaining

Distributive and integrative bargaining requires different strategies, tactics and skill sets in a negotiator to be successfully implemented. Distributive bargaining is know as a win-lose situation based on a fixed amount that has to be divided, whereas integrative bargaining is a win-win situation based on a mutually satisfactory solution. Distributive bargaining is most often referred to as a fixed pix negotiation. There is only so much to go around and it creates a competitive or sometimes argumentative negotiation with both sides vying to get the bigger share.This style negotiation is typically used between parties that have no prior history, and little likelihood of future negotiations. There are many different strategies used in a distributive negotiation, one of which is assessing the other party’s target and resistance points. This can be very hard for a negotiator to accomplish, as there is very little sharing of information in this style of negotiation. Both parties keep information to themselves, as they do not want the opposing side to be able to determine their room to maneuver in, as they want to get the best deal or bigger part of the pie for themselves.Along with this is a negotiating strategy is to manage the other party’s impressions; this can be done by passing along false information or incomplete information to keep another negotiator in the dark. There are many different tactics used in distributive bargaining. One seen in different forms is the use of delaying tactics. This can be done two ways, first by having a negotiator that lacks the power to make a final decision. This adds more time to a negotiation while the agreement is presented to the person who has the authority to approve or reject the agreement.The second delay tactic is by delaying the negotiation past a deadline and thereby incurring a cost or penalty to the other negotiator. However, the most known type of distributive bargaining tactics is the use of hardba ll tactics. Hardball tactics take different forms, but consist for a negotiator taking a firm stand or position and intimidate, push or bully their position onto the other negotiator. Some of these methods include good cop bad cop, lowball and highball, nibble and snow jobs. Integrative bargaining is referred to as increasing the pie in negotiation.This style encourages cooperation to join forces together to create something that works best for both parties. This approach focuses on commonalities rather than differences and working towards a common goal or objective. One of the strategies here is to share information and ideas to create understanding of what is being negotiated to better develop alternate solutions. This is very different from the distributive style as there is no collaboration or information sharing in that approach.Integrative strategies focus on thinking outside the box to create new and unusual solutions whereas distributive is very focused on their positions an d do not look to the parties needs. Integrative tactics includes compromise, unlike distributive bargaining. Compromise actually has many different forms and does not mean that both sides give up something. Variations of compromise include logrolling, creating bridge solutions, cutting the cost for compliance and nonspecific compensation.Both strategies require skill sets that will take time and experience to develop, however integrative strategy is the more difficult one to develop and implement. Integrative bargaining is a mind-set that a negotiator must live and cannot just give lip service to. Without committing to an integrative style from the very beginning a negotiator can send mixed signals and cause confusion in a negotiation. A negotiator must also be able to â€Å"sell† the integrative approach to everyone at the negotiation and be able to move the negotiation towards a collaborative effort.

Juror Misstatements of Law

Juror Misstatements of Law Free Online Research Papers McDowell v. Calderon, 130 F.3d 833 (9th Cir. 1997), cert. denied, 523 U.S. 1103 (1998). Death sentence reversed where jury misunderstood instructions regarding what may be considered as mitigating evidence. But see Coleman v. Calderon, 525 U.S. 141 (1998), overruling McDowell to the extent Boyde analysis relied upon inconsistently from Brecht harmless error analysis requirements. Rasbury v. State, 832 S.W.2d 398 (Tex. Ct. App. 1992). Capital case. First degree murder convict entitled to a new hearing on his motion for a new trial because first hearing excluded relevant evidence relating to one jurors misstatement of the law of self-defense as a fact, rather than an opinion and the juror indicated that he had been a magistrate, thus implying he knew the law. The court ruled that it appeared that jurors could testify to statements made by other jurors if the statement is relevant to the validity of the verdict. Id. at 399. Young v. Brunicardi, 232 Cal. Rptr. 588 (Cal. Ct. App. 1986). Negligence judgment reversed and remanded for a new trial because juror erroneously stated the law of negligence in that he said defendant could not be negligent if he had not been ticketed for his actions. Flores v. Dosher, 622 S.W.2d 573 (Tex. 1981). Negligence judgment reversed and plaintiffs granted a new trial when juror erroneously told other jurors that it did not matter how they answered the special issues because plaintiffs would recover anyway. Reese v. Britain, 570 S.W.2d 528 (Tex. Ct. App. 1978). Will contest judgment was reversed when one juror gave other jurors erroneous instructions on the law of undue influence. In determining whether this was an overt act, the court listed the following factors as significant: nature of the conduct, significance of the conduct, presence or absence of a rebuff, whether the statements were asserted as matter of opinion or fact, the timing of the misconduct, duration of deliberations and any other matters occurring during trial that might have a bearing. Id. at 533. Dealing with misconduct When an employee has done something or failed to do something which adversely affects his/her work, the ability of others to do their work, or the agencys mission, a supervisor is faced with decisions on how to handle the incident or series of incidents. First, the supervisor must decide whether the incident involves the employees poor job performance or an act of misconduct or delinquency. Normally, it is one or the other, but in some cases it could be both. Next, the supervisor must decide what type of management action will best deal with the incident(s). If it is misconduct or delinquency, such as tardiness, failure to properly request leave, insubordination, theft, etc., then an option could be to take disciplinary action. A non-disciplinary adverse action is an adverse action taken for reason(s) other than to correct an employees delinquency or misconduct. Research Papers on Juror Misstatements of LawCapital PunishmentUnreasonable Searches and SeizuresIncorporating Risk and Uncertainty Factor in CapitalEffects of Television Violence on ChildrenAnalysis of Ebay Expanding into AsiaThe Relationship Between Delinquency and Drug UseThe Fifth HorsemanResearch Process Part OnePersonal Experience with Teen PregnancyThe Project Managment Office System

And Now Miguel essays

And Now Miguel essays People around the world have had responsibility throughout theirs lives. With being responsible anyone can achieve anything that they want. America is a great country with people that taken responsibility in their whole lives. Thats why America is so strong and containing with great people who built America from pieces to pieces. Mostly for the families that living, farmers for example; it was hard to take care of livestocks because it was expensive. If animals are lost the farmers will lose part of the family stock. It was a family business job, so everyone in the family helped with the work; men, women, boys, and girls. However, not everybody had the responsibility to take care of the family business. If one failed to perform a duty, the family business might fall apart. ...and now Miguel by Joseph Krumgold shows that through taking responsibility with ones actions and behaviors, a person can mature enough to be able to follow their heart. The main character Miguel wants to follow in the shadow of his father. He wants to do everything like his father does. He wants to be a part of the family business; he wants to help out with raising the sheep. He feels like he could be a part of something and he wants to get credit for what he does. But for me, I have the wish to be part of everything that happens, even it is not happening to me (Krumgold, 16). Miguel wants to be a part of the team and experience the happiness or sadness based on the investment that others in his family share. He doesnt care if the family finds a pot of gold and they want to share. Miguel doesnt want the gold; all he wanted was to be there when the pot of gold is found; to be a part of the experience. Miguel wants to prove that he can be a part of the family, to his father and mother. He tries so hard to fit in with his family but hes rejected by his family. But still I am glad that Im growing up to be ...

Complete, 4-Step Email List Building Strategy For Success

Complete, 4-Step Email List Building Strategy For Success Over here we have the goal: I want to make tons of money from my online business. And over here we have the reality: I have a website. I’m making some money, but I wouldn’t call it â€Å"success† just yet. The question you have been wrestling with for months now is, â€Å"How do I get from my reality to my goal?† Or in other words How do you turn your website into a real money-maker? If you’ve been been in the blogging game very long, or if you’ve simply read 10 total marketing articles at any point in the last 5 years, you know that the money is in your email list.  Email marketing has the highest ROI  of any marketing channel, and for content producers, its your #1 source of traffic, social shares, and revenue. The Complete, 4-Step #Email List Building Strategy That Will Make You Successful via @jmcmillen89There are many places you can go for email list building  tips. Here’s a great list of 21 ways to build your email list. But articles like these require you to have a competent system already in place AND to understand what you are ultimately trying to do with that system. Today, we are going to go through the full process from start to finish- everything you need from email list creation to effective monetization. The basic process looks like this: I’m going to show you how YOU can implement this process without any outside help whatsoever. For those of you who like to skip the tinkering or take things to the next level, there’s a special offer  for you at the end. Let’s start with Step 1 of your email list building strategy. Step #1: Create Your Email List This is the easiest step, but how many of you reading this have yet to start your list, because... research. You don’t want to select the wrong provider or you don’t want to spend money and then not put the work in. Well guess what? I’m solving both of those problems for you right now. If you’ve been waiting for a solid beginner email provider, go ahead and click here  to immediately start your FREE account with MailChimp. There’s no costs until you reach a handsomely monetizable 2,000 email subscribers. Problem solved. Now, select â€Å"Lists† in the top bar and then click â€Å"Create List†. Fill in a few admin details, and BAM, you’re done! Now that you have your list, let’s move on to tricking out your website for email collection. Step #2: Optimize Your Website For Email Collection This is where you  get to have some fun, at least, if you're anything like me. If you want your website to perform as a business funnel, your highest core value should be simplicity. Think simple and then think simpler. Simple design Single goal Necessary features only If you want to build a serious email list, that list has to be one of the #1 goals of your website. And on that note, immediately axe EVERY feature that doesn’t facilitate email signups. (If you can sell to your customers immediately via product trials or e-commerce, those are great features to keep around.) There’s a only a handful of features you  need to collect email effectively: Some form of compelling lead magnet Above-the-fold email opt-in CTA Email opt-in popup End-of-content email opt-in Let’s take a closer look at each of these. Recommended Reading:  How To Blog With As Little As Possible Create a compelling lead magnet. While some users will like your content so much, they will simply hand over their email address, these users are the exception rather than the rule. You need to have a few cards up your sleeve that will compel visitors to become subscribers. You need to have something valuable that you can freely offer visitors in exchange for their email address. These are called â€Å"lead magnets†. A great example can be found right here at , which uses its restricted-access resource library to invite readers like you to become subscribers. Check out 's resource library as an example of a compelling lead magnet. Just look at the top of your screen. See the light blue bar that says â€Å"Get 60+ Free Resources Now!†? Yep, that’s a lead magnet. There is virtually no limit to what you can use as a lead magnet: Restricted resource library Topical e-book Collection of templates Exclusive content only given to subscribers Audio or video downloads Email course training series Checklist PDFs Software tool access etc. When evaluating something as a potential lead magnet, it needs to answer â€Å"Yes† to two  vitally important questions: Is this something my marketing target audience would LOVE and no one else would really care about? Is this something that can be automatically distributed upon signup and doesn’t incur marginal cost at my expense? Virtually everyone wants a free laptop, but giving out laptops in exchange for email addresses breaks both or these rules. People who have zero interest in your website’s topic/product will claim the laptop with zero return on your investment, and the marginal cost of purchasing a laptop per subscriber is an insanely inefficient way to collect email addresses. Pick something that answers â€Å"Yes† to both the above questions, and you’ll be good to go. Place an email opt-in CTA above the fold. When we are discussing a desktop setup, your above-the-fold real estate is by far the most valuable. It absolutely must include a CTA that leads to email signup or information collection of some nature. A great example of this is Noah Kagan’s blog OkDork. As soon as you show up on the home page, you are immediately propositioned for your email address in exchange for Noah’s lead magnet. The entry box gives visitors a no-friction, one-click way to give you their email. Noah’s company SumoMe  recently released an application called Welcome Mat  that helps  you to implement this exact same technique on any website, landing page or blog. Here’s an example of the free version in action on my men’s blog. This is my homepage hero shot: You’ll notice I already have an opt-in form above the fold at the top of the right sidebar. I’m using this simple MailChimp for WordPress plugin, which can be inserted via the widget area of your WordPress dashboard. When Welcome Mat is installed, the following screen immediately drops down for new users visiting my website: This not only allows me to collect email, but it also gives me a chance to immediately hit users with a targeted value proposition. Visitors who show up to my site and resonate with â€Å"taking an honest look at manhood†, are more likely to subscribe or continue reading and subscribe later. Collect emails above the fold with immediate value propositions. Here's how. #listbuildingAs a final example, I want to address the freelancers and direct-service providers among you who are wanting to build your email, but honestly, your biggest priority is direct contact for currently interested clients. I feel you. I’m in a similar boat. I help business owners do a lot of what I’m talking to you about in this article, but at level 1,000. Here’s how I handle those dual goals. This is my services landing page: The red button takes visitors through my sales pitch, which will end in a request for their email. The green button takes visitors directly to the form where they give me their email. Since I am focusing on lead generation here, this strategy won’t be as effective for scaling out a massive email list as what I’ve discussed above. However, I am still acquiring a list of SUPER targeted emails of people interested in my services who I can retarget at a later date or invite to view my blog content. Have segmented  #emaillists based on your goals to really drive conversions.Create an email opt-in popup Let’s be honest. No one really thinks about popups with fond thoughts and fuzzy memories. Except website owners interested in collecting emails. Those gals and guys LOVE popups, because they work. They really, really, really  work. In fact, I doubt you can find a single, high-traffic marketing blog that doesn’t currently use popups. I’m using- you guessed it- SumoMe’s free popup application: Since installing this simple popup, my subscription rate has doubled. I’ve had 2x the subscribers over this last year as I did before, and I have probably posted half as much content this year as I did the year before. Popups work. Since I’m using the free version, I am unable to offer a lead magnet within my popup, but if I were to upgrade, I could display something like this, which would probably improve my signup rate even further: If you want to install SumoMe’s Listbuilder popup application, simply follow the directions here. Create email signup opportunities at the end of your content. You probably already know this, but most visitors to your blog posts won’t read the full post. Maybe they will skim and maybe they will just read a few points and leave. If they make it all the way to the end, they are â€Å"picking up what you’re putting down†. This is a golden opportunity for you to capture these casual visitors into your email list â€Å"fold†. Don’t waste it! Include a signup opportunity at the end of every post. There is an easy way to do this with a moderate return, and then there is a more difficult- AKA  time consuming- way to do this that will net you a much higher return. The easy way involves nothing more than including a signup form at the end of each post, like this: ... OR offering your standard lead magnet, like this example from CoachTube: Simply create a graphic like the one from CoachTube  and display it at the end of your post with a link to your email signup page. That’s the easy way. The more difficult way is to make a different lead magnet for every single one of your posts. This is called a â€Å"content upgrade†, and it gets better results because it is directly related to what your visitors were just reading about. Note: By the way, there's a content upgrade in this post right in the introduction to help convert visitors into subscribers right away. has seen this as an excellent way to turn organic traffic into long-term, engaged subscribers. Here’s an example from Brian Dean’s blog Backlinko: Content upgrades have been the primary fuel in the emergence of several new leading blogs in the marketing blogosphere. I’ve seen case study after case study of unbelievable results. While it requires a bigger investment on your part, It’s worth giving this strategy a try. To learn more about posting content upgrades, check out Bryan Harris’ guide. Step #3. Implement Email Marketing Within Your Content Strategy While email is your best single tool for building an audience, it’s still just one piece of your content strategy. Your overall content strategy should be targeting your desired audience via recurring, well-promoted content that gets people to you website and into position for email capture. If you aren’t getting people to your site, you won’t be getting any email signups. Recommended Reading:  How To Publish More Consistent Content That Will Help You Grow A Successful Blog Fortunately, your email list can play the star role in getting traffic to your website. Sometimes, people overcomplicate the email marketing process. They get scared of sending too many emails and wait too long to contact their audience, or they aren’t really sure what to write, so they just throw a bunch of stuff in. Before I describe a ridiculously simple (yet effective) way to run your email marketing, let’s review our goals. The goal of any content marketing campaign is twofold: Build an audience of people interested in your chosen topic. Build trust within that audience and an expectation of quality from your brand. We want everyone who comes into contact with your brand to think, â€Å"Wow, they don’t mess around. That was good stuff.† We DON’T want people subconsciously   thinking, â€Å"I’ve seen this 100 times before. You think I’m going to buy your paid product when this free stuff is so weak?† Now that we’ve established our goal, let’s look at how email can play a part. Here’s a ridiculously simple, beginner strategy for email marketing that will get your content some great results. Anytime you publish a new blog post, send out the following email: Subject line: â€Å"Compelling headline meant to grab maximum email opens† (check out 's headline analyzer for some help.) Header image taken from published post. Short introduction setting up a hook to get people to your post. Link to your post. Button(s) to click for instant shares. It’s that simple. Check out this example: How easy is that? And guess how well this hopelessly simple email performed? I will take 50% opens and 30% clicks every day of the week. Don’t overcomplicate this. Your emails don’t need to be complicated to be effective. In fact, they should be decidedly uncomplicated. Now that we’ve identified a simple template for each individual email, how should we incorporate these emails into a fuller content strategy? I’m glad you asked. Again, this is a baseline strategy anyone can do and everyone should be doing (at minimum). I’ve found from working with countless clients over the years that many bloggers have trouble finding a repeatable process off which to base their content strategy, so I’m condensing it into a few simple tips. Publish your blog between 12 p.m. and 5 a.m. ET. The easiest way to do this is to schedule it to automatically publish via WordPress, or if you’ve made the incredibly wise decision to get a subscription, you can schedule posts easily  through their dashboard. Recommended Reading:  When Is The Best Time To Publish A Blog Post? Schedule an email to go out the day your post goes live. The specific time will vary based on your topic and audience. For weekday posts, I’d recommend sending out emails around 7 a.m. ET, as that will put your content at the top of most readers’ inboxes when they either get to work or check their emails before  work. Promote your content across social channels. You can do this manually, or, if you have a account, you can automatically schedule postings across your networks AND repostings at later dates. These three tips  are  a great beginning baseline if you aren’t already doing it for each new post. Step #4. Monetize Your Email List I want to quickly take you through all four email monetization strategies, because they’re worth knowing and you can achieve big wins with each one. Sell affiliate offers to your list. Sell advertising placement in your â€Å"newsletter†. Make your email newsletter a paid subscription. Sell your own product. Let’s start with the first email list building monetization strategy. Sell affiliate offers to your email list. Affiliate marketing is as old as the Web itself. It made millionaires in the late-90’s/early-2000’s, back when lots of people  who stumbled online were becoming millionaires. Today, you are far more likely to be sold an expensive course on becoming a millionaire affiliate marketer than you are to actually become one yourself. It’s not that affiliate marketing can’t work, it’s just a much less efficient way to make money than creating and selling your own product. Furthermore, you typically have no control over the quality or customer service attached to an affiliate product, so you risk losing trust every time a subscriber makes a purchase. The BIG exception and the RIGHT way to implement affiliate marketing is to select a few products/services you trust that generate RESIDUAL income. Here’s the only example you really need to know. Pat Flynn is considered a veritable influencer  in the marketing blogosphere. You’ve almost definitely heard of him, and you most likely read his blog. Pat made $116,891.83 last August. That number may boggle your mind at first glance, but let’s take a look at the numbers: Pat earned revenue from 13 total affiliate offers. His affiliate earnings made up 72% of his total income for the month of August. But most significantly, Pat made 55% of his entire August revenue from just two offers. Both these offers, Bluehost and LeadPages, are subscription-based services, meaning every time Pat signs up a new customer, he begins getting paid on a monthly basis for as long as that customer remains a customer. Pat has been selling Bluehost website hosting since at least March 2010. When he first began referring Bluehost, it accounted for less than 8% of his monthly revenue, but after 5 years of accumulating referred users, he is collecting monthly checks worth 40% of his total revenue from just this one referral. Now, it’s your turn. Pick a subscription-based service that meets the following criteria: You already love it. It’s a no-brainer for your customers. It's intended to be used indefinitely. Slap that referral link into your next email and talk it up big to your email subscribers. You should also create a targeted landing page (like this)  on your website, pitching your visitors. Boom. Done. Sell ad placements on your â€Å"newsletter†. I place â€Å"newsletter† in quotes because your emails really shouldn’t look like a traditional newsletter, and I’m a stickler for semantics. Quirks aside, I’m not really talking about banner-style ads here. Banner ads are tacky in a newsletter, and it’s not really what your customers subscribed for. Paid ad placement in your newsletter should look a lot like affiliate marketing, with the primary difference being you are getting paid to place rather than paid based on subscriber engagement. Have you considered including native advertising in your email newsletters?This works particularly well with niche newsletters, because the smaller the market, the more valuable it is for a new brand to get its name in front of relevant viewers. How do you get such placements? Sorry, the answer is direct sales. Pick 10 brands in your niche, and email them something like, â€Å"I have 1,000 email subscribers centered around your niche, and I think they would be very interested in learning more about [brand]. I’d love to discuss running a [brand] promotion in an upcoming newsletter.† It’s really that simple. What brand doesn’t want to be promoted? From there, it’s just a matter of negotiating payment. Make your email newsletter a  paid subscription. I’m including this one because it’s a relevant option, but I wouldn’t recommend you try it as your core email list building monetization strategy. People are very used to being asked for their email in exchange for content, and they are becoming increasingly hesitant to give that email address away. If you have the audacity to ask for money in exchange for your emails, your email content better include the following: Highly valuable, world-class type content. Exclusive content that can ONLY be found via your email list. Unless your newsletter is offering in-demand content that can’t be found anywhere else, this strategy could be a bit difficult to implement super successfully. Create and sell your own product. This is, in my opinion, the best strategy for monetizing your email list.  Create a product and sell it to your list. That’s it. That’s the goal. You should be aspiring to do this, and then you should stop aspiring and just do it... now. As Jeff Walker  says, â€Å"The best way to launch a product is to build an email list, and the best way to build an email list is to launch a product.† But why is this the best monetization strategy? Higher margins: There’s no middle man when it’s your product. Better targeting:  Your audience can tell you exactly what they want. Life-time value:  You retain all customer behavior data, allowing for much more effective retargeting and upsells over the customer’s lifetime. Follow these tips  in order to do it right: Collaborate with subscribers on identifying a product they want Create the product. Pre-sell the product. Launch the product. Improve the product. Let’s walk our way through a basic version of this process. Collaborate The easiest way to create a product people want is to ask them what they want. Brainstorm a few possible product ideas and ask your subscribers to give you feedback on what they like/dislike about them. Ask them specifically if they would consider buying each option. Once you’ve found an idea people are really into- preferably one that doesn’t require significant investment for your first attempt- it’s time to create. Recommended Reading:  5 Easy Lead Conversion Tips For Your Email Marketing Program A great example for beginners would be an info-product like an e-book. Create Product creation is a massively complex topic outside the scope of this post. For the purpose of this article, let’s just say you're creating an e-book. Here a few keys to compeleting an e-book that doesn’t suck: Create an outline first. Set unchangeable deadlines for each section in your outline. Write the dang thing. Supplement each point with facts/case-studies/examples/data of some kind. Don’t check â€Å"done† until it’s something you would pay to read. Next. Pre-Sell Never â€Å"cold sell† to your email list. You should always pre-sell before you sell. This process is intended to prime your audience for your product by getting them thinking very heavily about the problem your product solves. Send emails and write posts discussing this problem. Discuss beginner-level strategies for solving that problem. Talk about how you’ve solved it using your product or the information contained in the product. And then close... Launch Now it’s time to actually launch the product. The key to a successful product launch is getting all hands on deck. Get everyone you know with a relevant audience to help you promote your launch. Call in every favor. Get your product in front of every possible channel. Recommended Reading:  How Will Outreach Marketing Make Your Blog More Successful? It’s dangerous to go alone. Your product launch is the time to promote. A lot. Put the work in to create something you’re proud of and then share it with the world. Improve Your launch is just the beginning of your product. Get feedback, improve your product, and keep marketing it. How Will You Improve Your Email List Building Strategy? We’ve covered quite a bit of ground in today’s post. If you’re still reading, you are most likely serious about implementing an effective email list building strategy  via your website. Having helped numerous clients through this process (my last client went from 500–10,000 subscribers in two months), I can tell you that  these are super important steps for successful implementation: Create your list: Anyone can do this with zero help. Just follow the instructions in this post. Optimize your site: If you're willing to take the time to tinker, test, and tweak, anyone can set up their website for email optimization using the method I described in this article. You will need to familiarize yourself with copywriting and conversion rate optimization in order to properly utilize the tools I showed you, but you can absolutely do it yourself.  If you’d prefer to just have a pro do it for you, I’m offering a special setup rate for readers here. Run your content strategy:  Unless you have some big bucks to shell out, you will need to do the bulk of this on your own.   is a great resource for actually running a successful content strategy. Launch your product: Product launches are extremely technical and entail a lot of moving parts. I wouldn’t recommend doing your first launch by yourself. One client I worked with had 150,000 social followers but virtually zero website engagement. I gave his team a content strategy, and within two weeks, they had a blog generating 4k shares per article and nearly 100 comments per post. I’m offering a one-time, discounted rate for readers who would like me to map out a step-by-step strategy  for them. If you want to try it solo anyway, go get ‘em cowboy! You’ll want to follow Bryan Harris’ outline for his first product launch. Thanks for taking the time to read, learn, and grow as a blogger or online business owner. Like you, the world of online business never ceases to amaze and fascinate me. Feel free to ask a question or leave a comment, and if you enjoyed this article, don’t hesitate to give it a share!

School Food Programs Essay Example | Topics and Well Written Essays - 1500 words

School Food Programs - Essay Example As the report declares inadequate food supply can be addressed through the subsidizing of the food supply and ensuring that the institution gets into a contract with other nongovernmental organization that can be willing to deliver food on a low-cost basis. Fruits and vegetable consumption rates are low therefore a concrete solution to this problem need to be addressed. This is through the subsidizing of the cost of fresh fruits and vegetables. Additionally the most important solution would be sensitizing the school kids on the health benefits that fruits and vegetable consumption has to the body. Fruits and vegetables are a very good source of vitamins that are very good for the growth of kids. From the essay it is clear the long-term health impact of canned foods such cancer should be highlighted to the kids. The high cancer cases can be blamed on these processed and canned foods. Therefore, such campaigns can be very effective in deterring canned food consumption. Cooking contests are a very good way of inspiring kids to acquire a passion in cooking which can deter them from getting the urge to consume junk foods. The poor income that has resulted from food sales can be addressed through promotion and use of free samples as a way of attracting customers. The local authorities would be required to subsidies the farm inputs so that the farming cost is subsidized this will ensure that the small-scale farmers have the ability to extensively farm.

How Can a Child with ADHD Be Supported And Included In School Essay

How Can a Child with ADHD Be Supported And Included In School Education - Essay Example Potential teacher factors which might be important to consider in such compatibility equations are discussed, along with the implications of these variables for school-based assessment and intervention processes and future research. A substantial literature on children with attention deficit/hyperactivity disorder (ADHD) has accumulated over the past 2 decades. An impressive portion of this literature has addressed the difficulties students with ADHD experience in school classrooms and the efficacy of interventions to minimize these difficulties. Medication and behaviour management procedures remain the two most commonly employed school-based interventions for children with ADHD (Rapport, 1992, 155-163). Due to well-documented limitations associated with both strategies, some combination of the two is generally accepted as the optimal approach to treatment. Nevertheless, an increasingly common finding in studies which examine the efficacy of such a combined approach to treatment is the considerable variability in treatment response among individual students (Pelham, 1993). As such, a case-by-case assessment of treatment ingredients and potencies is necessary (Abramowitz, 1994; Hoza, 1992). Hence, successful sch ool outcomes for students with ADHD depend upon the degree to which treatment components and potencies match the needs of particular children. This "match" between treatment and student may best be conceptualized as a "compatibility equation" (in this case, student-treatment compatibility) in which characteristics of both child and treatment are taken into consideration in planning treatment and evaluating outcome. Studies examining student response to treatment can be criticized for an almost singular focus on treatment ingredients, as well as a relative neglect of student characteristics that may mediate treatment outcome. Yet perhaps the most striking limitation of school-based treatment outcome research has been the lack of consideration of teacher characteristics that may have a significant bearing on outcome. Two additional compatibility equations --teacher-treatment compatibility (the match between different teachers and different treatment ingredients and potencies) and student-teacher compatibility (the match between a particular teacher and a particular student with ADHD with regard to a variety of factors) -- have been virtually ignored. This article suggests that a more adequate and predictive model from which to conceptualize classroom outcome for students with ADHD will be one in which "teacher factors" are given greater consideration. Goodness-of-Fit and System Theory The terms compatibility and match can be traced most directly to the goodness-of-fit literature (Thomas, 1998). Goodness-of-fit is a concept that has been applied productively to child-care-giver interactions (Bell & Harper, 2003; Thomas & Chess, 2001); several authors have noted that the concept may be relevant to child-teacher

Wal_mart Assignment Example | Topics and Well Written Essays - 250 words

Wal_mart - Assignment Example Wal-Mart’s centralized approach and the amount of sales it makes every year gives it the power to act as leader in its channel. The network that Wal-Mart has built up over the years is the rationale for its powerful channeling. The service strategy at Wal-Mart is satisfying its customers and building long-term relationship with them through offering lowest prices for their goods. Wal-Mart is famous for its everyday low prices and has positioned itself as a giant in giving best buys as compared to its competitors. The intensive pricing chopping at Wal-Mart demands a strong and fierce distribution network. The retailer translates its strategy by having a strong network of distributors from all over the world. While importing can be a hassle for an ordinary retailer, it is a fast option for bringing low cost product in the local market for Wal-Mart. In order to keep up with lowest product prices Wal-Mart has been known to be very strict with its suppliers. This retailer is blamed to force its suppliers and influence them into packaging on Wal-Mart’s terms and conditions. The company is also known as looking at the accounts of their suppliers and forces them to cut their profits and charge low prices to Wal-Mart. Thus in order to keep up with its name and image of everyday low prices Wal-Mart’s information search goes from priority packaging to searching through the accounts of their

Evaluation Review Paper Essay Example | Topics and Well Written Essays - 750 words

Evaluation Review Paper - Essay Example My personality has also changed as I was much introvert and isolated, but when I was required to deal with many people on daily basis, I attained confidence and way of interacting successfully with people. If I check the role of journaling in my progress professionally as well as personally, I consider it quite beneficial. I was to input my experiences and my feelings regarding my work and these narratives helped me to analyze my performance at work and to bring in improvements. Sometimes, I felt weird while dealing with my clients because I was not able to meet their demands, but later on, I learned to control my behavior and temper in order to facilitate them with what they wanted. When I started working in WHW, I had a different personality. As I have mentioned earlier on, I was very shy, introvert and confused, but after learning to work in an organizational setting, I saw improvement in my professional as well as personal personality. I am quite different from what I was before. When I used to see clothes and show the clients, what they needed as a personal shopper, I felt quite weird and confused and I easily lost my temper. However, with the passage of time and learning, I was much better in dealing with the clients without losing my temper. I spent hours and hours with them to show them what they needed. I learned a lot to work as a personal shopper. I marveled in my work to assist people who were in need of help. However, sometimes, I was also worried and disturbed when I was overloaded with additional work. The process of field seminar was beneficial. Initially, I was afraid of having a collaborative experience and in corresponding and interacting with different people, but when I started the process of corresponding with other people, it appeared quite interesting. I used to help my companion interns and we helped each other in our

The Tadic Case Essay Example | Topics and Well Written Essays - 1000 words

The Tadic Case - Essay Example Nonetheless, ICTY has brought about various issues regarding the legality of institution of the international tribunal and its authority. ICTY statutes give concurrent jurisdiction to the national courts as well as the international tribunals1. ICTY, Trial Chamber, Decision on the Defense Motion on Jurisdiction In the case of Prosecutor v. Dusko Tadic, the defense challenged the primacy of the ICTY because there was no basis in international law to give primacy to the ICTY and it generated an infringement upon state sovereignty. The appellant used three reasons to attack the tribunal: unlawful establishment of Tribunal, its illegal dominance over state courts and its lack of jurisdiction2. Tadic argued that the Tribunal was not lawfully established; those who drafted the UN Charter did not envision such a tribunal, the General Assembly did not take part in its creation, the Council did not act in relation to individuals, and there was no threat to peace. According to Tadic, the Tribu nal would not promote peace and a political body could not create a judicial organ. Tadic argued that in establishing such a Tribunal in accordance with the rule of law, the council should have the appropriate worldwide standards; it has to offer the assurances of justice, fairness, as well as evenhandedness in total compliance with international renowned human rights implements3. This led judges to dissent arguing that the ICTY did not have any competence to decide on the issue. ICTY, Appeals Chamber, Decision on the Defense Motion for Interlocutory Appeal After an appeal on the sentencing, the appeal chamber decided that the Tribunal had the authority to articulate the statement that challenged the legitimacy of institution of the Tribunal; it had jurisdiction to determine whether the ICTY was lawfully established (la competence de la competence). The judges also dismissed the challenge to International Tribunal dominance over state-run courts and decided that the Tribunal had jur isdiction of subject matter in the state. In defense to the legality of institution of the Tribunal, the trial chambers decided that there were evidently adequate jurisdiction issues that were open for the Tribunal to determine the issues of place, nature of the offence and the time committed. The chambers decided that the legitimacy of establishing the Tribunal was not a matter of jurisdiction; it was a matter of the lawfulness of its creation. The defense did not have any right to raise the matter of Internal Tribunal primacy over national courts since only a sovereign state that should raise issues related to sovereignty and a person should not put itself in the position of a state in order to challenge the jurisdiction of an international tribunal4. The state is the only one that has the exclusive right to plead violation of the state sovereignty5. Only a self-governing state can raise the appeal or not claim it; the accused did not have any rights to take over the state’ s rights in this case6.The most affected states in this case were the Germany where the accused lived and Bosnia-Herzegovina where the crimes were committed; the two states accepted the International Tri

Evaluation Review Paper Essay Example | Topics and Well Written Essays - 750 words

Evaluation Review Paper - Essay Example My personality has also changed as I was much introvert and isolated, but when I was required to deal with many people on daily basis, I attained confidence and way of interacting successfully with people. If I check the role of journaling in my progress professionally as well as personally, I consider it quite beneficial. I was to input my experiences and my feelings regarding my work and these narratives helped me to analyze my performance at work and to bring in improvements. Sometimes, I felt weird while dealing with my clients because I was not able to meet their demands, but later on, I learned to control my behavior and temper in order to facilitate them with what they wanted. When I started working in WHW, I had a different personality. As I have mentioned earlier on, I was very shy, introvert and confused, but after learning to work in an organizational setting, I saw improvement in my professional as well as personal personality. I am quite different from what I was before. When I used to see clothes and show the clients, what they needed as a personal shopper, I felt quite weird and confused and I easily lost my temper. However, with the passage of time and learning, I was much better in dealing with the clients without losing my temper. I spent hours and hours with them to show them what they needed. I learned a lot to work as a personal shopper. I marveled in my work to assist people who were in need of help. However, sometimes, I was also worried and disturbed when I was overloaded with additional work. The process of field seminar was beneficial. Initially, I was afraid of having a collaborative experience and in corresponding and interacting with different people, but when I started the process of corresponding with other people, it appeared quite interesting. I used to help my companion interns and we helped each other in our

Human Form versus Nature Essay Example | Topics and Well Written Essays - 2000 words

Human Form versus Nature - Essay Example The Romans were influenced by these thoughts and also sought to portray man as a superior being. Here the emphasis is on man’s power as opposed to the lesser importance of people as seen in Eastern art where nature has a much more dominant role. The sculptures of Michalangelo are famous for the way the human body is treated. With his excellent skill at carving the marble his work stands as some of the greatest ever created in this style. In China, the philosophical principles of Daoism and Confucianism play a big role in the way of life and the way of thinking is a guide to live by. One of the facets of Daoism is the relationship of nature in relation to its various elements and to man. Man is taught to follow the principles of nature. Nature in art is illustrated as the central element in a great many pieces. Nature as a dominant theme has lasted more than a thousand years. By the late Tang Dynasty, landscape painting had evolved to depict man as seeking an escape from everyday life to commune with nature in all its beauty. The influence of China spread to Japan, as did the philosophy of Buddhism. In Japanese art people are often portrayed as a small part of the vast landscape. They are only a part of the world and the powerful forces of nature are seen as great in comparison. Hokusai’s 36 Views of Mount Fuji beautifully illustrate this theme. â€Å"A hint to solving our current questions of what nature is, how it should be faced and how to coexist with it should be hidden within these art pieces that have viewed nature.† (Sakagami 1) References 1. Nature in Japanese Art after the Experience of the Earthquake, Keiko Sakagami, Web. 10 Nov. 2011. http://www.yomiuri.co.jp/adv/wol/dy/reviews/110422.htm Writing Assignment: The Afterlife Across Cultures The afterlife has long been a theme in art. From Ancient Egypt, Greece, Africa and other Far Eastern cultures the attitudes and beliefs about a supernatural transformation that takes place after a person dies has inspired many objects to be placed with them at the time of their death. In Ancient Egypt people were buried with objects that they might have used in their life on earth. This practice stems from the belief that the person will be living in another realm after their death in a similar fashion. They therefore will need the things they had with them in their former life. Depending on the place in society and economic class the t hings they will need vary. A member of the royal family may have statues of soldiers and musical instruments buried with them while a farmer might have animals and tools and pottery with them. These things relate to their lifestyle as it was. The idea of immortality was also ceremonial zed in the elaborate coffins the dead were buried in. The Egyptians believed that these complex burial rituals help to ensure the person would arrive safely in the afterlife. The coffins themselves were decorated with symbolic images that were believed to guarantee this passage into the next life. Many of these artifacts have been uncovered in tombs of the dead and survive in museums today. In Ancient Greece they believed that the spirit of a person left the body at the time of death and went to a place known as Hades. In the Underworld all of the dead resided. In honor of the deceased elaborate preparations of the body were made and large stone structures marking the grave sites were built. Sculpture s and other objects also decorated the graves. In addition to the actual site of burial, vases were decorated with scenes commemorating the person’s life in homage to them. The immortality of a person lay in their

Seminar Play Analysis Essay Example for Free

Seminar Play Analysis Essay On November 20th I went to the Black Box theatre to see the play Seminar. It was a small production, and there were only five actors. Going into the play, I had no idea what to expect. I had heard the play was a bit raunchy, with explicit dialogue and provocative scenes. The play started out with four actors portraying college graduate writers. I loved how realistic the setting was; it really looked like somebody’s real apartment. The actors did very well portraying emotion, and every thing they did and said I could relate to. At one point, a girl was eating real ice cream and complaining on the couch to her friend. I thought it was funny how every girl could relate to that scene. I also liked that the actor had no problem devouring ice cream on top of memorizing her lines and acting at the same time. I would find it hard not to focus on anything other than the delicious taste of the ice cream. The play was indeed explicit and provocative. Being an 18 year old, I definitely had no problem with that! I think I can speak for all of the students who came out to watch the play. Something about how throwing in and â€Å"F bomb† can add so much more emotion and often times humor to a scene. I really enjoyed listening to them talk just like most young adults would. The playwright wasn’t holding back at all in the script, and I think that’s what made the play so captivating. The script was relatable and funny. There were some things that I didn’t like about the play. One of the characters portrayed a rebellious girl who wore dark clothes and heavy makeup. She was the one who was hooking up with the professor and her friend. She kept blinking her eyes too much and moving her head to try to look as if she was being seductive. I understand that in order to portray a seductive character some of those gestures would work well. I think the actor over did it, and I found it distracting to watch her keep doing the robotic gestures even when she wasn’t in the limelight. I really liked the set design and how they changed the scene to the professor’s apartment in a creative way. Since there are no curtains in the black box, it’s hard to be able to completely add new props and move furniture since everybody can see what you’re doing. The director did a great job deciding to turn off the lights, play music, and only have the colored lights on the white canvas in the back. The actors danced around and created a whole new set without the audience really knowing what was going on. When the lights turned back on, a whole new set was in place, and it accurately depicted a writing professor’s messy living room. I loved this set a lot, with paper scattered about, and a little Buddha on his desk to resemble something he had gotten on his many adventures to different countries that he was always bragging about. By being in this class, I’ve started to notice the small details like that in a play that I would have never noticed before. When the professor poured a drink of Jack Daniels, it looked so real that I actually questioned whether or not it was fake. I had to ask one of my friends in theatre if the actor was actually drinking alcohol or not, which they chuckled at, due to the fact that is very illegal. He then told me how actors have a whole lesson on making realistic props such as alcohol. They have all these combinations of non-alcoholic drinks that when put together look very real. The last thing I really liked about the play was how accurate the costumes were for the actors. The professor maintained a professional but casual look, that is, when he wasn’t walking around in his robe! I really liked Izzy’s costume too; it accurately depicted her character without going overboard.

Three Phase Systems

Three Phase Systems Determine the neutral current in the unblanced 4-wire star power system shown in figure1. Express the answer in both complex number and polar forms. Use a simulator to confirm the magnitude of the nuetral current which is eqaluated. Given that, Z1 = 40 à ¢Ã‹â€ Ã‚  50 ° Z2 = 10 à ¢Ã‹â€ Ã‚  30 ° Z3 = 25 à ¢Ã‹â€ Ã‚  60 ° V1 = 230 à ¢Ã‹â€ Ã‚  0 ° V2 = 230 à ¢Ã‹â€ Ã‚  120 ° V3 = 230 à ¢Ã‹â€ Ã‚  240 ° à ¯Ã¢â‚¬Å¡Ã‚ § To Find Neutral Current by Calculation: To find the neutral current, first we have to find I1, I2 and I3 and then add them together to get the neutral current. à ¯Ã¢â‚¬Å¡Ã‚ § To find I1: I1 = I1 = I1 = I1 = (5.75 ) A (Polar Form) Current in Rectangular Form: I1 = (3.69 -j 4.40) A à ¯Ã¢â‚¬Å¡Ã‚ § To find I2: I2 = I2 = I2 = I2 = (23 90) A (Polar Form) Current in Rectangular Form: I2 = (0 +j 23) A à ¯Ã¢â‚¬Å¡Ã‚ § To find I3: I3 = I3 = I3 = I3 = (9.2 180) A (Polar Form) I3 = (-9.2 +j 0) A (Rectangular Form) Now to find neutral current IN, we need to add I1, I2 and I3 IN = I1 + I2 + I3 IN = (3.69 -j 4.40) + (0 +j 23) + (-9.2 +j 0) IN = (3.96 + 0 9.2) +j (-4.40 + 23 + 0) IN = (-5.51 +j 18.6) A (Rectangular Form) IN = 19.39 106.50 A (Polar Form) à ¯Ã¢â‚¬Å¡Ã‚ § Using TINA Simulation: Use the three-wattmeter method on a simulator to determine the total effective power dissipated in Figure1. Confirm this answer by calculation. à ¯Ã¢â‚¬Å¡Ã‚ § Using TINA Simulation: à ¯Ã¢â‚¬Å¡Ã‚ § Total Effective Power Dissipated in Figure1 by Calculation: To find total effective power dissipated, first we have to find P1 eff, P2 effand P3 eff à ¯Ã¢â‚¬Å¡Ã‚ § To find P1 eff : P1 eff P1 eff = cos 50 P1 eff = 850 W à ¯Ã¢â‚¬Å¡Ã‚ § To find P2 eff : P1 eff P2 eff = cos 30 P2 eff = 4581.27 W à ¯Ã¢â‚¬Å¡Ã‚ § To find P3 eff : P1 eff P1 eff = cos 60 P1 eff = 1058 W P total = P1 eff + P2 eff+ P3 eff P total = 850 + 4581.27 + 1058 P total = 6489.27 W If V1 went open circuit, calculate the new value of neutral current for Figure1. if V1 went open or is at fault then I1 will become zero and the neutral current will be the sum of the other two currents I1 and I2 IN = I1 + I2 + I3 V1 went open so, I1 = 0 therefore, IN = 0 + I2 + I3 IN = I2 + I3 IN = (0 +j 23) + (-9.2 +j 0) IN = (0 9.2) + j (23 + 0) IN = (-9.2 + j23) A (Rectangular Form) IN = 24.77 111.80 A (Polar Form) Single-core Three-Phase Double-Wound Transformer Introduction: Transformer is a static device which transfers electrical energy or power between two or more than two circuits using phenomena of Electromagnetic induction. It takes the current of one voltage and converts it into a different voltage. The amount of transferred energy from Primary circuit to the Secondary Circuit is equal, and the losses are ignored. The frequency of the circuits does not change but the voltage and current of each of the individual circuit is changed, it is increased or decreased, unless we use the transformer as a one-to-one isolating transformer. Basically, the transformer perform the function of changing electricity from high to low voltage by making use of the following properties of electricity. Magnetism is always present around in an electric circuit. Magnetic field is always changed by changing the strength or moving the conductor therefore voltage is induced. Voltage is known as the measure of the Force or Pressure that is used to push the electrons around the circuit. Electricity at a higher voltage goes in the transformer and runs through the large number of coils that are wounded around the iron core. As the current is changing, the core magnetism will also be changing. A wire with less coils around the iron core is known as the output wire and the changing magnetism produces current in the wire. When the number of coils are less that means less voltage and more coils means more voltage. Therefore, the voltage is either stepped down or stepped up according to the number of coils in the wire. A common transformer involves a ferromagnetic core which ensures that values of magnetic flux linkage remain high. But there are some factors related to the ferromagnetic materials that are responsible for part of the loss associated with power transfer. These losses are as follows: 1. Core losses: Core losses can be classified as the sum of eddy currents losses and the hysteresis loss. Hysteresis loss: Energy that a magnetic material soaks in cannot be recovered completely. Core of the material is excited by an A.C source, the flux density rises and falls with the magnetic field strength or current which is basically sinusoidal. When the magnetizing current increases the flux density also increases but there comes a point after which if there is any further increase in the current, flux density is saturated. If the current is reduced from the saturation point to zero, flux density will start to decrease. When the value of the current reaches upto zero the flux density should also become zero but it does not become equal to zero. Some of the flux density will still be present in the material for the zero current, which is called as a residual magnetic flux. Thus, the total amount of energy used to magnetize the material cannot be recovered back and this energy is trapped within the material core and is dissipated as a form of heat. Area of B/H curve gives the hysteresis loss, larger the loop the greater the energy required to create the magnetic field. Eddy current losses: If a coil is wrapped around a core made up of some material and an A.C source is applied to circuit, eddy current losses take place. As the supply to the coil is changing or alternating which produces an alternating flux in the coil. The varying flux in the core induces e.m.f in the core material due to which eddy currents start to flowing in the core material. Therefore, the energy is lost or dissipated in the form of heat because of eddy currents. The laminations in the core can reduce the eddy current losses. Thin sheet steels which are separated from each other must be used because these insulated sheets reduce the amount of the current flow and hence the eddy current losses. 2. Copper losses: Copper loss occurs when the transformer is loaded, the input power is dissipated as heat in the primary and secondary windings of the transformer because these windings have internal resistance. When the load is low, the amount of heat produced is small but at high loads the amount of heat produced becomes significant. à ¯Ã¢â‚¬Å¡Ã‚ · Construction of Single-core three-phase double wound Transformer: A single-core three-phase double wound transformer consists of three sets of primary and secondary windings, individual set winded on each leg of the core made up of iron. The windings consists of turns made up with the insulated wire. These coils are then mounted on a magnetic core material in such a way that the magnetic flux produced by one coil increases and ensures that the most of the magnetic flux links with the second coil so that mutual induction is being increased. The coils are spaced 120 degrees apart. The transformer is filled with a dielectric oil and thus provide insulation in-between the winding and case. These windings are either connected in star or delta configurations. Delta Connection: Delta system proves excellent for distribution system for short distances. These types of transformers are used in neighbourhood and commercial loads of small magnitude near to the substations. There is one kind of voltage present between the 2 wires in the delta system. This system is shown by a Triangle. The voltage between any two wires will be the same and from each individual point of the Triangle, wire emerges which represents a three phase. Star Connections: For a star connection, voltage of two lines is the same as the voltage on a 3 phase system. In Star connection, each of the windings are made up connecting each individual winding end to end and this point is the star point or neutral point of connection winding. Connection for neutral and 3 phase connections are then taken out of transformer. à ¯Ã¢â‚¬Å¡Ã‚ · Applications of Transformers: Transformers in Electrical Engineering: An electrical engineer may put a transformer in a circuit for many reasons. If the device being powered require higher power than what is available locally or the powered device needs frequency matching, a transformer is placed in such circuits. For example signal and audio transformers are used to couple amplifiers and microphones to the input of the amplifiers. Power Utilities: When driving through a rural area, power polls and overhead power lines can be seen and transformers are placed on these power polls by power utilities. Utility substations make use of transformers to deliver power of certain usable level and quality to consumers and businesses. Power Generation and Distribution: Electrical power is generated at the power station and this electrical energy is then transferred to the consumers through high tension power lines. To distribute the electricity from the power station to the consumer, different transformers are used in stepping up and stepping down the voltage up to the certain level. Commercial use: Every electrical device uses transformer in one way or another. Almost every commercial building has at least three or four large high power transformers in order to provide required voltages to operate overhead lightning system, telephone system, heating, operating electrical equipment in labs and much more. Transformers in home: There are a lot of transformers used in many appliances at our homes that require different voltages for their operation. Electric appliances like dishwasher, washing machine, microwave and fridge require comparatively high voltages between 110 and 240 volts, the devices like laptops and charger mobile phones and MP3 players require relatively low voltages. A laptop charger requires up to 15V while mobile phone charger requires up to 6V and M3 chargers require up to 12V to charge up their batteries. Thus, these appliances have small transformers built in them which convert the domestic supply of 110-240 volts into a low voltage that they require for their operation. à ¯Ã¢â‚¬Å¡Ã‚ · Power Transmission and Distribution System: Three-phase system is used in power transmission because less amount of conductor is used to transmit electrical energy to different places. Three conductors carry 3 alternating currents peak values of which reach at different intervals of time. If a conductor is taken as a reference point, there is a delay of time by one third and two third of a cycle of the current for the remaining two currents. Because of this delay in the available phases, constant power is transferred over each cycle of current. There can or cannot be a neutral wire in three-phase systems. Neutral wire is used to allow a higher voltage while still supporting the appliances operating at lower single phase voltages. As loads can directly be connected between the phases so there is no neutral current wire in high voltage distribution. There are many factors that make three-phase system very desirable and reliable in electric power systems. In a load which is linearly balanced, the phase currents cancel each other and add up to give a zero which also helps in eliminating the neutral wire. Phase conductor carry same amount of current which means that they all can have a same size of conductor for balanced conditions. Moreover, the transfer of power in the system is constant for a linear system, it reduces the vibrations in a system. à ¯Ã¢â‚¬Å¡Ã‚ · Generation: Electricity is generated at the power station at around 10kV by rotating a coil in the magnetic field. In power stations, all the generators are synchronised so that they all produce electricity that oscillates together. For more efficient generation, three windings are used on the generator to produce three-phase electricity. Sources for power generation: For distribution, the following types of resources are available for the generation of the electricity. Conventional Methods: Thermal energy: Thermal energy or the Nuclear energy is used to produce steam for the turbines that drives the rotating AC generators to produce electrical energy. Hydro-electric: Potential of water is stored at a higher altitude and is made passed through the turbines which in turn drive the generators. Non-Conventional Methods: Wind power: Winds blowing at high speeds are used to drive the turbines that are coupled to the rotating AC generators. à ¯Ã¢â‚¬Å¡Ã‚ · Transmission: Transmission has an important role between the production of power and the usage of power. Transmission lines carry high voltage electricity over long distances from power plants to the consumers. Once the power is generated. It is send to the substation in the power plant where the voltage is stepped-up using step up transformer for transmission purposes. When the voltage is stepped up, it helps in the reduction of the transmission losses. It is then sent to the grid station from where it is further transmitted to different cities. Why there is a need to step up the voltage for transmission: For transmission over long distances, transmission lines are made up of conducting materials like aluminium and power loss is always associated with these conducting materials. This is because if the current through the wire is I and the resistance of the wire is R then an amount of electrical power I2R is dissipated as heat. This will result in a much less power at the receiving end than the actual power generated at the station. Thus, when power is transmitted at a high voltage, wires of low current carrying capacity are used so there is no need of thick wires that cost considerably high instead they can be replaced by thin wires that cost less. à ¯Ã¢â‚¬Å¡Ã‚ · Distribution: Substations reduce the voltage of the electricity from the transmission lines. The power grid is connected to the different parts of the country and it distributes the power in different cities through transmission lines. The transmitted power from the power grid is stepped-down to 110,000 volts from 230,000 volts using a step-down auto transformer. Then for the distribution of power for industrial uses, the power is again stepped-down to 11,000 volts from 110.000 volts by step-down transformer located in the streets. This reduction in the voltage increases the current in the wires and thus the losses but greatly reduces the cost of power poles and increases the safety. The distribution substation further reduces the voltage to 230 volts or 440 volts for the local transmission for domestic purposes depending upon the need of the user. Some business and houses require two or three-phase power supply while the others only need single phase supply. à ¯Ã¢â‚¬Å¡Ã‚ · Operation of the transformer: Transformer works on the principle of mutual induction. According to Faradays Law of electromagnetic induction: Rate of change of flux linkage is directly proportion to the induced emf in a conductor or coil with respect to time. When primary winding is connected to a voltage source, an AC flows through it and which produces a continually changing magnetic flux that surrounds the winding. This changing magnetic flux flows to the secondary winding as some flux from primary winding will be linked to the secondary winding. As magnitude and direction of the flux is continually alternating, change of flux takes place in the secondary winding. According to Faradays law of electromagnetic induction, this changing magnetic flux produces an induced electro motive force or simply the voltage in the secondary winding of transformer therefore, a current start to flow if the circuit is closed. The rate at which the flux changes depends upon the amount of the flux which is linked with the secondary winding of the transformer. Therefore, it is important to link all the flux from the primary winding to the secondary winding of the transformer. It can be done by putting a low reluctance path which is usually common to both of the windings and that low reluctance path is known as the core of the transformer. Three-phase Induction Motor Introduction: Electric motor is a device which performs the operation of converting electrical energy into a mechanical energy. The induction motor is known as a three-phase AC motor which is widely used in the industrial applications as they are: Self-starting. Their construction is simple and compact. Less expensive. Require minimum amount of maintenance. More reliable and highly efficient. Additional starting motor is not required and do not required to be synchronised. Induction motor is also known as asynchronous motor. Due to inductive coupling, the generated electromagnetic power is transferred to the secondary winding. These windings are being separated by air gap between them. The induction motor consists of a Stator and a Rotor. The motor frame is permanently attached with windings of very low resistance. When current and voltage is applied to the terminals of Stator windings, a magnetic field is produced. à ¯Ã¢â‚¬Å¡Ã‚ · Applications of three-phase induction motor: Induction motors are most demanded motors in the industry. Some of their applications are given below: Industrial drives make use of 3 phase cage rotor motors because they are pretty simple, efficient and are not costly. Single phase induction motors are used where the load is comparatively smaller. These motors are being

Charles Marlow: Narrating the Darkness Essay -- Joseph Conrads novella

In Joseph Conrad's novella, the Heart of Darkness (1899), Conrad effectively presents the character of Charles Marlow through the heavy usage of Marlow's personal narration throughout the novella. By using such a method of presentation, Conrad presents to the reader Marlow's character, most important of which, his hypocrisy throughout his expedition through Africa. Marlow’s change from an idealistic European seeking work into one who has seen the â€Å"heart of darkness† is illustrated well by using him as the principal narrator, guiding the reader through his descent into madness due his sensitivity to the â€Å"darkness†. Charles Marlow is introduced to the reader by an unnamed narrator, one of five men aboard the Nellie. Of note, he alone is given a physical description by the narrator, of â€Å"sunken cheeks† and â€Å"yellow complexion†, clearly someone who has experienced suffering, even evident in this short description. His physical appearance is not well, and the reader can infer that Marlow’s mental state is not much better, an implication that is soon confirmed by the novel. Shortly after being introduced, Marlow begins his tale, of how he sailed to Africa, comparing it to how the Romans may have felt when they went to the then uncivilized lands of modern London. He retells his experiences there as a member of the â€Å"noble† Company. In doing so, Marlow’s personality is described in great detail, more than the words themselves reveal. Conrad’s choice of using a frame narrative allows the reader to see Marlow’s perspective of events, and give a notable change in tone as the novella progresses. As he enters his story, Marlow tells the fate of his predecessor, a Dane named Fresleven, who â€Å"...went ashore and started to hammer the chief of ... ...searching for truth. As the narrator for the majority of Heart of Darkness, Marlow is recounting his experiences, and reliving his most horrible moments. As the Nellie sails down the Thames into the dark emptiness, Marlow can only see the same, none of the light and brightness means anything. Conrad’s choice of making Marlow the principal narrator telling his own story is an effective way of conveying his message to the reader. The reader will notice Marlow’s descent to madness, his conversations with others being the points of descent, and his thoughts being the indicators. Ultimately, Marlow’s tale makes it apparent that the idealism of anyone, regardless of how intelligent, educated or civilized, cannot survive in the all-consuming heart of darkness. Works Cited Conrad, Joseph. Heart of Darkness and The Secret Sharer. New York: Signet Classics, 1997. Print.

Mid-Semester Coursework Assignment

City University of Hong Kong School of Law LW3902 The Law Relating to Companies Mid-Semester Coursework Assignment Semester B, 2012/2013 Instructions to Students: 1. The assignment is worth 50% of the overall mark for this course. The total word limit is 1,500 words, excluding footnotes and bibliography. You must do a word count and indicate the number of words on the cover page. If a paper exceeds the allowable word limit, only the first 1,500 words will be read and marked. 2. Your answers must be double spaced, and typewritten in 12 point, Times New Roman font.Failure to comply with this format will result in a penalty of five (5) marks. 3. Indicate the course code and title, your name, student number, seminar section, and lecturer’s name on the cover page of your assignment. 4. The deadline for submission is Friday 15 March 2013 at 5 pm. Additional instructions on the submission of your coursework assignment will be provided to you on Blackboard / in class. 5. You must stri ctly adhere to the policy of City University of Hong Kong on plagiarism, which is a serious academic offence. Suspected plagiarism may be subject to disciplinary action.You may discuss your work with others, but you must provide your own answers. In case of doubt as to what amounts to plagiarism, please consult your lecturer. All coursework assignments will be reviewed on Turnitin for plagiarism and originality. 6. Any sources for your answers must be footnoted in the paper. You should cite authority (i. e. cases and/or statutes) to support your legal arguments, and these sources must be acknowledged. 7. Examples of proper citation: Case: Liu Hon Ying v Hua Xin State Enterprise (HK) Ltd [2003] 3 HKLRD 347 Statute: s. 75(1) of the Companies Ordinance (Cap 32) 8. Extension to the deadline for submitting the assignment may be granted only in exceptional circumstances. Prior to obtaining any extension to the deadline, you must first approach your lecturer well in advance with a reason a nd supporting documentation for the request. 9. Any late submissions without permission will incur a penalty of 5 marks per day. For example, for a 2-day delay, a student’s mark may be reduced from 80 marks to 70 marks. No assignment will be accepted after 22 March 2013. 1Instructions: Answer both questions. Question 1 (50%) Lee used to work as a chef at Golden Wok of Fortune, a famous dim sum restaurant in Mong Kok, Kowloon. During his employment, Lee gained a lot of experience in the art of making, preparing and serving dim sum. In particular, Lee learnt the secret ingredients for the restaurant’s special sauce, which made its dim sum items so popular. Since he was a child, Lee had dreamed of starting his own dim sum business, and after many years of dedicated service to Golden Wok of Fortune, Lee decided to leave the restaurant.However, Lee’s employment contract with the restaurant contained a non-competition clause which forbade him from setting up a competi ng dim sum business in Mong Kok within 1 year of termination of employment. It also contained a confidentiality clause which prohibited him from disclosing the ingredients of any recipes that Lee had learnt in the course of his employment. To circumvent these restrictions, Lee incorporated a catering company called Fragrant Kitchen Ltd. specializing in the preparation and sale of dim sum items for office parties and other special events.The head office of the company was based in Shatin, but had branches located in Mong Kok and Tsim Sha Tsui. Lee appointed himself CEO of the company, and was the only director and shareholder. The products of Fragrant Kitchen Ltd. were very popular because of its special sauce, which tasted suspiciously similar to that of Golden Wok. Lee also embarked on a very successful marketing campaign, with the motto: â€Å"Enjoy excellent dim sum in the comfort of your own office or home. Don’t come to us, we will come to you! Due to the attractive pri ces offered by Lee’s new company, many of Golden Wok’s previous customers stopped patronizing Golden Wok. Golden Wok has since become aware of Lee’s connection with Fragrant Kitchen, and is considering legal action against Lee. Advise Golden Wok. Question 2 (50%) Michael and Joshua, both of whom are freelance interior decorators, decided to go into business together in 1990. Michael contributed HK$500,000, a vehicle and some supplies and equipment to the business. Joshua did not contribute any money or assets, but agreed to work full time for the business.Michael and Joshua did not sign any partnership agreement. In the course of their long collaboration, Michael paid Joshua a monthly wage of HK $16, 000, and also paid himself out of the business bank account. Only Michael had signing authority on the business bank account. Joshua was very dedicated to the business and all of his customers were impressed with his decorating skills. Michael, on the other hand, pl ayed a largely managerial role in the business and left most of the decorating work to Joshua.Michael pocketed 2 all of the profit generated by Joshua’s decorating work, but re-invested some of the money in the business over the years. In 2011, Michael acquired a new office building for the business, which Joshua helped decorate and furnish. In 2013, after 23 years of working side by side, the relationship between the two men began to sour. Joshua now wishes to be acknowledged as a partner and claims to be entitled to 50% of the business’s assets. Does a partnership exist? Advise Joshua. 3

Automatic Room Light Controller with Didirectional Visitor Counter

CHAPTER :- 1 Project Overview 1. Introduction Of Project 1. 1 Project Definition: Project title is â€Å"AUTOMATIC ROOM LIGHT CONTROLLER WITH BIDIRECTIONAL VISITOR COUNTER â€Å". The objective of this project is to make a controller based model to count number of persons visiting particular room and accordingly light up the room. Here we can use sensor and can know present number of persons. In today’s world, there is a continuous need for automatic appliances with the increase in standard of living, there is a sense of urgency for developing circuits that would ease the complexity of life.Also if at all one wants to know the number of people present in room so as not to have congestion. This circuit proves to be helpful. 1. 2 Project Overview This Project â€Å"Automatic Room Light Controller with Visitor Counter using Microcontroller is a reliable circuit that takes over the task of controlling the room lights as well us counting number of persons/ visitors in the room v ery accurately. When somebody enters into the room then the counter is incremented by one and the light in the room will be switched ON and when any one leaves the room then the counter is decremented by one.The light will be only switched OFF until all the persons in the room go out. The total number of persons inside the room is also displayed on the seven segment displays. The microcontroller does the above job. It receives the signals from the sensors, and this signal is operated under the control of software which is stored in ROM. Microcontroller AT89S52 continuously monitor the Infrared Receivers, When any object pass through the IR Receiver's then the IR Rays falling on the receiver are obstructed , this obstruction is sensed by the Microcontroller CHAPTER :- 2 BLOCK DIAGRAM AND ITS DESCRIPTION 2. 1Basic Block DiagramEnter Exit Relay Driver A T 8 9 S 5 2 Signal Conditioning Exit Sensor Enter Sensor Light Signal Conditioning Power Supply Fig. 2. 1 Basic Block Diagram 2. 2 Blo ck Diagram Description The basic block diagram of the bidirectional visitor counter with automatic light controller is shown in the above figure. Mainly this block diagram consist of the following essential blocks. 1. Power Supply 2. Entry and Exit sensor circuit 3. AT 89S52 micro-controller 4. Relay driver circuit 1. Power Supply:- Here we used +12V and +5V dc power supply. The main function of this block is to provide the required amount of voltage to essential circuits. 12 voltage is given. +12V is given to relay driver. To get the +5V dc power supply we have used here IC 7805, which provides the +5V dc regulated power supply. 2. Enter and Exit Circuits:- This is one of the main part of our project. The main intention of this block is to sense the person. For sensing the person and light we are using the light dependent register (LDR). By using this sensor and its related circuit diagram we can count the persons. 3. 89S52 Microcontroller:- It is a low-power, high performance CMOS 8-bit microcontroller with 8KB of Flash Programmable and Erasable Read Only Memory (PEROM).The device is manufactured using Atmel’s high-density nonvolatile memory technology and is compatible with the MCS-51TM instruction set and pin out. The on-chip Flash allows the program memory to be reprogrammed in-system or by a conventional nonvolatile memory programmer. By combining a versatile 8-bit CPU with Flash on a monolithic hip, the Atmel AT89S52 is a powerful Microcontroller, which provides a highly flexible and cost effective solution so many embedded control applications. 4. Relay Driver Circuit:- This block has the potential to drive the various controlled devices.In this block mainly we are using the transistor and the relays. One relay driver circuit we are using to control the light. Output signal from AT89S52 is given to the base of the transistor, which we are further energizing the particular relay. Because of this appropriate device is selected and it do its allott ed function. CHAPTER :- 3 SCHEMATIC DIAGRAM Transmission Circuit:- Fig. 3. 1 Transmitter circuit Receiver Circuit:- Fig. 3. 2 Receiver circuit * CIRCUIT DESCRIPTION: There are two main parts of the circuits. 1. Transmission Circuits (Infrared LEDs) 2. Receiver Circuit (Sensors) . Transmission Circuit: Fig. 3. 3 Transmitter circuit This circuit diagram shows how a 555 timer IC is configured to function as a basic monostable multivibrator. A monostable multivibrator is a timing circuit that changes state once triggered, but returns to its original state after a certain time delay. It got its name from the fact that only one of its output states is stable. It is also known as a ‘one-shot'. In this circuit, a negative pulse applied at pin 2 triggers an internal flip-flop that turns off pin 7's discharge transistor, allowing C1 to charge up through R1.At the same time, the flip-flop brings the output (pin 3) level to ‘high'. When capacitor C1 as charged up to about 2/3 Vcc, t he flip-flop is triggered once again, this time making the pin 3 output ‘low' and turning on pin 7's discharge transistor, which discharges C1 to ground. This circuit, in effect, produces a pulse at pin 3 whose width t is just the product of R1 and C1, i. e. , t=R1C1. IR Transmission circuit is used to generate the modulated 36 kHz IR signal. The IC555 in the transmitter side is to generate 36 kHz square wave. Adjust the preset in the transmitter to get a 38 kHz signal at the o/p. round 1. 4K we get a 38 kHz signal. Then you point it over the sensor and its o/p will go low when it senses the IR signal of 38 kHz. 2. Receiver Circuit: Fig. 3. 4 Receiver circuit The IR transmitter will emit modulated 38 kHz IR signal and at the receiver we use TSOP1738 (Infrared Sensor). The output goes high when the there is an interruption and it return back to low after the time period determined by the capacitor and resistor in the circuit. I. e. around 1 second. CL100 is to trigger the IC555 which is configured as monostable multivibrator. Input is given to the Port 1 of the microcontroller.Port 0 is used for the 7-Segment display purpose. Port 2 is used for the Relay Turn On and Turn off Purpose. LTS 542 (Common Anode) is used for 7-Segment display. And that time Relay will get Voltage and triggered so light will get voltage and it will turn on. And when counter will be 00 that time Relay will be turned off. Reset button will reset the microcontroller. CHAPTER :- 4 HARDWARE DESIGN ; DESCRIPTIONS Hardware Design:- Infrared Sensor TSOP1738 Microcontroller AT89S52 Relay 7-Segment Display Timer IC 555 Fig. 4. 1 Snap of the entire circuit 4. 1 Procedure Followed While Designing:In the beginning I designed the circuit in DIPTRACE software. Dip trace is a circuit designing software. After completion of the designing circuit I prepared the layout. Then I programmed the microcontroller using KEIL software using hex file. Then soldering process was done. After completion of the soldering process I tested the circuit. Still the desired output was not obtained and so troubleshooting was done. In the process of troubleshooting I found the circuit aptly soldered and connected and hence came to conclusion that there was error in programming section which was later rectified and the desired results were obtained. . 2 List of Components: Following is the list of components that are necessary to build the assembly of the Digital Speedometer Cum Odometer: * Microcontroller – AT89S52 * IC – 7805 * Sensor – TSOP 1738 (Infrared Sensor) * Transformer – 12-0-12, 500 mA * Preset – 4. 7K * Disc capacitor – 104,33pF * Reset button switch * Rectifier diode – IN4148 * Transistor – BC 547, CL 100 * 7-Segment Display 4. 3 Description of Components 4. 3. 1 Microcontroller AT89S52: The AT89S52 is a low-power, high-performance CMOS 8-bit microcontroller with 8K bytes of in-system programmable Flash memory.The device is manu factured using Atmel’s high-density nonvolatile memory technology and is compatible with the Industry-standard 80C51 instruction set and pin out. The on-chip Flash allows the program memory to be reprogrammed in-system or by a conventional nonvolatile memory pro- grammar. By combining a versatile 8-bit CPU with in-system programmable Flash on a monolithic chip, the Atmel AT89S52 is a powerful microcontroller which provides a highly-flexible and cost-effective solution to many embedded control applications.The AT89S52 provides the following standard features: 8K bytes of Flash, 256 bytes of RAM, 32 I/O lines, Watchdog timer, two data pointers, three 16-bit timer/counters, a six-vector two-level interrupt architecture, a full duplex serial port, on-chip oscillator, and clock circuitry. In addition, the AT89S52 is designed with static logic for operation down to zero frequency and supports two software selectable power saving modes. The Idle Mode stops the CPU while allowing the RAM, timer/counters, serial port, and interrupt system to continue functioning.The Power-down mode saves the RAM con- tents but freezes the oscillator, disabling all other chip functions until the next interrupt or hardware reset. FEATURES:- * 8 KB Reprogrammable flash. * 32 Programmable I/O lines. * 16 bit Timer/Counter—3. * 8 Interrupt sources. * Power range: 4V – 5. 5V * Endurance : 1000 Writes / Erase cycles * Fully static operation: 0 Hz to 33 MHz * Three level program memory lock * Power off flag * Full duplex UART serial channel * Low power idle and power down modes * Interrupt recovery from power down modes * 256 KB internal RAM * Dual data pointer 4. 3. 2TSOP1738 (INFRARED SENSOR)Fig. 4. 2 Infrared Sensor Description: The TSOP17.. – Series are miniaturized receivers for infrared remote control systems. PIN diode and preamplifier are assembled on lead frame, the epoxy package is designed as IR filter. The demodulated output signal can directly be decode d by a microprocessor. TSOP17.. is the standard IR remote control receiver series, supporting all major transmission codes. Features: * Photo detector and preamplifier in one package * Internal filter for PCM frequency * Improved shielding against electrical field disturbance * TTL and CMOS compatibility * Output active low Low power consumption * High immunity against ambient light * Continuous data transmission possible (up to 2400 bps) * Suitable burst length . 10 cycles/burst Block Diagram: Fig. 4. 3 Block Diagram of TSOP 1738 Application Circuit: Fig. 4. 4 Application circuit 4. 3. 3 555 ( TIMER IC): Fig. 4. 5 Timer IC(555) Description: The LM555 is a highly stable device for generating accurate time delays or oscillation. Additional terminals are provided for triggering or resetting if desired. In the time delay mode of operation, the time is precisely controlled by one external resistor and capacitor.For astable operation as an oscillator, the free running frequency and duty cycle are accurately controlled with two external resistors and one capacitor. The circuit may be triggered and reset on falling waveforms, and the output circuit can source or sink up to 200mA or drive TTL circuits. Features: * Direct replacement for SE555/NE555 * Timing from microseconds through hours * Operates in both astable and monostable modes * Adjustable duty cycle * Output can source or sink 200 mA * Output and supply TTL compatible * Temperature stability better than 0. 05% per  °C * Normally on and normally off output * Available in 8-pin MSOP package Applications: * Precision timing * Pulse generation * Sequential timing * Time delay generation * Pulse width modulation * Pulse position modulation * Linear ramp generator 5. 3. 4 LTS 542 (7-Segment Display) Description: The LTS 542 is a 0. 52 inch digit height single digit seven-segment display. This device utilizes Hi-eff. Red LED chips, which are made from GaAsP on GaP substrate, and has a red face and red segment. Fi g. 4. 6 7 Segment Features: * Common Anode * 0. 52 Inch Digit Height * Continuous Uniform Segments Low power Requirement * Excellent Characters Appearance * High Brightness ; High Contrast * Wide Viewing Angle 5. 3. 5 LM7805 (Voltage Regulator) Fig. 4. 7 Voltage Regulator Description: The KA78XX/KA78XXA series of three-terminal positive regulator are available in the TO-220/D-PAK package and with several fixed output voltages, making them useful in a wide range of applications. Each type employs internal current limiting, thermal shut down and safe operating area protection, making it essentially indestructible. If adequate heat sinking is provided, they can deliver over 1A output current.Although designed primarily as fixed voltage regulators, these devices can be used with external components to obtain adjustable voltages and currents. Features: * Output Current up to 1A * Output Voltages of 5, 6, 8, 9, 10, 12, 15, 18, 24V * Thermal Overload Protection * Short Circuit Protection * Output Transistor Safe Operating Area Protection 5. 3. 6 RELAY CIRCUIT: Fig. 4. 8 Relay A single pole dabble throw (SPDT) relay is connected to port RB1 of the microcontroller through a driver transistor. The relay requires 12 volts at a current of around 100ma, which cannot provide by the microcontroller.So the driver transistor is added. The relay is used to operate the external solenoid forming part of a locking device or for operating any other electrical devices. Normally the relay remains off. As soon as pin of the microcontroller goes high, the relay operates. When the relay operates and releases. Diode D2 is the standard diode on a mechanical relay to prevent back EMF from damaging Q3 when the relay releases. LED L2 indicates relay on. CHAPTER :- 5 SOFTWARE DESIGN FLOW CHART: Start Infrared Signal Transmission Interrupted from Sensor1 Interrupted from Sensor 2 Turn On Relay Counter Incremented Counter DecrementedCounter set to 0 Relay Turn Off Turn On Light Turn Off Light F ig. 4. 7 Flow Chart * If the sensor 1 is interrupted first then the microcontroller will look for the sensor 2. And if it is interrupted then the microcontroller will increment the count and switch on the relay, if it is first time interrupted. * If the sensor 2 is interrupted first then the microcontroller will look for the sensor 1. And if it is interrupted then the microcontroller will decrement the count. * When the last person leaves the room then counter goes to 0 and that time the relay will turn off. And light will be turn off. CHAPTER :- 6 TESTING AND RESULTSTesting And Results We started our project by making power supply. That is easy for me but when we turn toward the main circuit, there are many problems and issues related to it, which we faced, like component selection, which components is better than other and its feature and cost wise a We started our project by making power supply. That is easy for me but when I turn toward the main circuit, there are many problems and issues related to it, which are I faced, like component selection, which components is better than other and its feature and cost wise also, then refer the data books and other materials related to its.I had issues with better or correct result, which I desired. And also the software problem. I also had some soldering issues which were resolved using continuity checks performed on the hardware. We had issues with better or correct result, which we desired. And also the software problem. We also had some soldering issues which were resolved using continuity checks performed on the hardware. We started testing the circuit from the power supply. There we got over first trouble. After getting 9V from the transformer it was not converted to 5V and the circuit received 9V.As the solder was shorted IC 7805 got burnt. So we replaced the IC7805. also the circuit part around the IC7805 were completely damaged.. with the help of the solder we made the necessary paths. CHAPTER :- 7 FUTURE E XPANSION FUTURE EXPANSION * By using this circuit and proper power supply we can implement various applications Such as fans, tube lights, etc. * By modifying this circuit and using two relays we can achieve a task of opening and closing the door. CHAPTER :- 8 APPLICATION, ADVANTAGES ; DISADVANTAGES APPLICATION, ADVANTAGES ; DISADVANTAGES Application * For counting purposes * For automatic room light control * Advantages * Low cost * Easy to use * Implement in single door * Disadvantages * It is used only when one single person cuts the rays of the sensor hence it cannot be used when two person cross simultaneously. CHAPTER :- 8 BIBILOGRAPHY Bibliography * Reference Books * Programming in ANSI C: E BALAGURUSAMY * The 8051microcontroller and embedded systems: MUHAMMAD ALI MAZIDI JANICE GILLISPIE MAZIDI * The 8051 microcontroller: KENNETH J. AYALA * Website * www. datasheets4u. com * www. 8051. com