Wal_mart Assignment Example | Topics and Well Written Essays - 250 words

Wal_mart - Assignment Example Wal-Mart’s centralized approach and the amount of sales it makes every year gives it the power to act as leader in its channel. The network that Wal-Mart has built up over the years is the rationale for its powerful channeling. The service strategy at Wal-Mart is satisfying its customers and building long-term relationship with them through offering lowest prices for their goods. Wal-Mart is famous for its everyday low prices and has positioned itself as a giant in giving best buys as compared to its competitors. The intensive pricing chopping at Wal-Mart demands a strong and fierce distribution network. The retailer translates its strategy by having a strong network of distributors from all over the world. While importing can be a hassle for an ordinary retailer, it is a fast option for bringing low cost product in the local market for Wal-Mart. In order to keep up with lowest product prices Wal-Mart has been known to be very strict with its suppliers. This retailer is blamed to force its suppliers and influence them into packaging on Wal-Mart’s terms and conditions. The company is also known as looking at the accounts of their suppliers and forces them to cut their profits and charge low prices to Wal-Mart. Thus in order to keep up with its name and image of everyday low prices Wal-Mart’s information search goes from priority packaging to searching through the accounts of their